Lesson #9 – The Story Of You

Bill Gates was a teenager when he started his first business. Today, he’s near the top of the list of  wealthiest people in the WORLD. And, his company history is a fascinating read. But years ago, he probably would have scoffed at the idea of writing one.

As a small business owner, you may not be Gates-size yet, but you’re working on it, and your company should present itself as such. Whether for your business plan, an employee handbook, or a part of your marketing strategy, the story of how your business came to be gives investors, employees, customer, and prospects a more personal way to identify with your company.

And although company brochures used to be the best medium in which to convey such a story, today it’s less about the medium and more about the story. Regardless of the medium you choose, some things must be included; certain questions answered. Learn more here.