Lesson #3 – Your Secret Occupation

Let me ask a question: “What business are you in?”

Go ahead, shout it out … (who cares what the driver next to you thinks? Or your office mate – go ahead shout it!)

Nope! You’re not in the jewelry business, nor the music business, nor the restaurant business, nor the video business, nor the shoe store business, nor the copywriting business, nor the travel business, nor the wedding supply business.Whatever you said, it’s probably the wrong answer.