Lesson #18 –Big Mojo from Little Ads

Here’s a secret for you …most big company ads are a total waste of money.  They’re what I call “flag wavers:” big, useless, stock photos that don’t relate to anything, combined with silly corporate names and self-serving copy that pushes the unsubstantiated virtues of the advertiser.

Don’t believe me? Start reading the ads in Time or Newsweek or People (to name just a few) and discover for yourself. If these ads don’t make you want to find out more about the advertiser, or buy its services or products, then they’re a waste of the advertiser’s money, pure and simple.

Me? I hate to throw good money away. I want the most for my “Yankee Dollars.” And that’s why I love classified and small space ads. They’re a superb vehicle for promoting your business in general, as well as getting people to buy your services and your products. I think the majority of advertisers would be far greater served if they dumped their money into these types of ads.

Wait up, here. I’m not talking just about your Grandparents’ “classifieds” here. No. No. No. What used to mean marketing your products in local or regional newspapers goes far beyond that today:

> Google AdWords –a great media –qualify as classified ads!

> Facebook Ads –another emerging and looking-to-be-very-successful advertising venue –nothing more than a classified ad with an optional picture!

> Craigslist ads –same thing, without the usual restrictions on the number of characters you can use!

In “Getting Big Mojo from Cheap Little Ads” you’ll discover the advantages of direct response and classified ads, including that they’re “dirt cheap,” take up little of your time to write, and are pretty darn effective. Learn the key ingredients, the process, and some Mojo tips to creating small space ads that will get your target audience to do exactly what you want it to do. What have you got to lose? Classifieds are still around – might as well put them to use!