Lesson #12 – Powerful Publicity-Attracting Potions

This video shows you how to get your name in print.

Aiming for free media coverage makes good business sense, especially for small businesses.

That’s because good publicity for your business has a three-fold effect: you earn publicity by setting yourself apart from the competition; it then gives you a higher profile; and then, feeling better about yourself, you naturally become more visible.

One very smart and cost-effective way to promote yourself and your business is through the use of news releases -after all, you’re not buying the space or the airtime -your news runs free of charge! And this lesson covers all the bases; from drafting a release to compiling a list, to emailing out the release and getting it opened by the right person. Accompanying forms include a PR Yearly Planning Guide, a list of free press release distribution sites, and a media contact form.

It’s a long lesson. There’s lots of good Mojo to be had. So what are you waiting for? Certainly there’s something you have to brag about. Here’s your opportunity to share it.