Lesson #10 – Turning Praise Into Profits

When it comes to making purchases, we all can be pretty contradictory. On one hand, we love being able to whip out a credit card or our checkbook and pick up a new gadget, a new book, a new DVD, or a new …well, whatever it is we want. But! -on the other hand -we’ve all made mistakes and ended up with things we can’t use, don’t really want, or that cost us way too much money.

That human tendency alone makes having fabulous testimonials an essential “must have” in your marketing toolbox. Because, although people may be inclined to buy from you, they might also be afraid of making a costly mistake.

Testimonials from satisfied customers are a great way to sooth those anxieties … and, at the same time, help whip up enthusiasm and excitement for what you can offer your prospects. You’ve heard the phrase, “flattery will get you nowhere?” Well, in this case, flattery – recorded in the form of written, audio, and/or video testimonials – could very easily bring more prospects and money to your business. Here’s how to get (and use) all the great testimonials you’ll ever need.