Directory Ads & Yellow Pages Power

If you’re still advertising in the Yellow Pages or have listings in the Business White Pages, and if you’re still making money from these ads, keep at it; just track your results
carefully and watch your returns. If they start to taper off, you might consider moving that portion of your ad investment into other media opportunities that give you a better return on your investment.

Incidentally, a Yellow Pages ad campaign should gross you at least $4 for every $1 you invest. If you’re not getting that… The Doctor advises you to either give up or get ready to do some serious budget or creative tweaking.

You can learn how to do that AND you can learn how to build good directory-type ads in my revised “Yellow Pages Power.” Download it right here.