Put More Mojo Into Your Marketing!

Put More Mojo Into Your Marketing!

Inner Circle members, welcome! If you're not a member of the Mojo Krewe yet, check here for membership availability. Seating is limited. I know you hear that all the time, but this is no jive.

In the our exclusive, members-only Inner Circle, we’ll show you some great Marketing Mojo that you can use to build your small business -and do it quickly and economically. We’ll show you some bad Mojo to avoid. And each week, we’ll unveil you a new video lesson in our power-packed Guide To Marketing Mojo -secrets that will make your business a real success. In short, we’ll reveal our favorite and most powerful client attraction spells and charms. Use them to get your customers to chase you down, rather than you going out and hunting them.Want to learn more?  Click here.

Using LinkedIn for Marketing Your Business…

Using LinkedIn for Marketing Your Business…

LinkedIn, they tell me, is prime real estate in the social networking marketplace. Our guest columnist says it’s a network that’s rife with decision makers on the hunt for solutions. “This makes it a huge small business marketing opportunity for savvy business owners that know social marketing.” Read more »

Discounts: Good Idea or Not?

Discounts: Good Idea or Not?

This post is an excerpt from our March 20 Member Teleconference.
“Doc, I’m doing a DM campaign to the healthcare industry. I’m looking into buying a mailing list and then calling each one to get the right contact person at each entity.  I’ll send out a sales letter with an offer for free report on the uses of video specific to their industry, directing them to a landing page. Question: Is offering a discount on their first video project with us a good idea? Say 25-30 percent? If not, WWDD? (What Would Doc Do?)”

Mark -and everybody else -If you’re dealing with a product or service with a fixed price, yes, a discount is fine. Otherwise…here’s my take on things.

Read more »

Is Facebook Your Friend -Or Your Foe?

Is Facebook Your Friend -Or Your Foe?

A bit of bragging here -I have 961 friends and 265 fans on Facebook, and 4198 people following me on Twitter. Pretty cool, eh?  I feel real confident that each of those people is going to add to my bottom line.

Well …maybe not.

Sure, the number of fans/friends/followers a company or individual has can seem impressive -But! -just because a person is your fan, friend or follower doesn’t necessarily mean he or she is a prospect or a client or a customer.

With that said, does social networking media have a role to play in marketing your business?

That’s just one of the topics I’ll address in the April 8th Marketing Mojo Teleconference.

Reach vs. Frequency: Touch 100 Once, or 25 Four Times?

Reach vs. Frequency: Touch 100 Once, or 25 Four Times?

Reach and frequency are terms generally used when planning advertising campaigns.  However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.

Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message.

Frequency is the number of times you touch each person with your message.

In a world of unlimited resources you would obviously maximize both reach and frequency. However, since most of us live in the world of limited resources we must often make decisions to sacrifice reach for frequency -or vice-versa. Read more »